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Copywriting Secrets  16 tips to Writing Copy that Sells!
 
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Copywriting secrets http://www.primeconcepts.com Here are 16 more copywriting guidelines that go a bit deeper with Ford Saeks. These are just guidelines. 1. Remember, Benefits come first, then features - Features are the things about your product or service: like It has 300 horsepower, or it contains 15 special vitamins. Or Open 24hours Benefits are inherently about the prospect. The things he or she will get if they get your product or use your service. So when you talk about benefits, you're talking about how the prospect will lose weight, get more energy, re-grow his hair, make money, save money, or find a way to kill his mother-in-law without getting caught. The secret of the most effective copy is that it leads with benefits, and validates with features. 2. Just speaking in the prospects language and focusing on the benefits to him or her is about 70% of effective copy. Yet most copywriters don't do even this. This stems from most people's misunderstanding of benefits. They think a 300 horsepower engine is a benefit. But it's not. Fast acceleration and a feeling of exhilaration is the benefit. They believe the fact a business is 25 years old is a benefit. It's not. The fact that the business has survived many storms and will likely be around to deliver service and honor a warranty is a benefit. It's critical that you really understand the difference between these two things. 3. Create a compelling offer by telling the whole story using word pictures, metaphors or stories to highlight the problem they have, or the solution your product/service provides. 4. Brain dump your first version, then edit later. If you attempt to edit while your being creative you'll interrupt your flow. 5. Write for Scanners and Readers Use short paragraphs, paragraph headings and bulleted lists for the scanners and longer content filled paragraphs for the reader. You need to your copy to help both types of prospects get through your copy. 6. If you make a claim—prove it 7. Use bold, italics and underlining sparingly—The only purpose of the formatting is to help the reader get through the message. 8. Use Flow Devises to keep your prospects reading. (split paragraphs at bottom of page) 9. Reveal a minor flaw We did this with an inventory overstock and sold $25,000 in a weekend. When we placed orders for CD sets we there was a mix up on the purchase order and we ordered 1000, instead of 500. So I wrote a sales letter email on a Friday telling my list that they could benefit from our mistake and buy them at cost if they ordered in the next 24 hours. 10. Ask for the order—be specific 11. Give an incentive to act now 12. Talk in YOU terms, not I or we 13. Present benefits before price and then Justify price after you reveal it 14. State your guarantee after price 15. Raise questions and answer them like You're probably thinking how much does this cost? 16. Use the power of curiosity Other Strategies to Consider: Give your copy News value like an Article, Special Report, Advertorial, Magalog, or Infomercial. A great way is to Model great copy used in another industry or medium. Just pay attention. Million-dollar ideas for copy are all around you. Heres a suggestion to get you to practicing your conversational style of writing. Write a story about your favorite dream vacation. Write it as if you've already experienced it and you're explaining your trip to your best friend. Got it? Good. Did you know that on average, five times as many people will read a headline as read the content of your copy? Unless your headline sells your product or service you may have wasted 90% of your money! http://www.youtube.com/watch?v=3g4aX3-uVlg Learn more about Ford Saeks, Internet Marketing Speaker at http://www.ProfitRichResults.com
The AIDA FORMULA - Designing Effective Marketing Materials for Print and Web Sites
 
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Effective Marketing Materials at http://www.primeconcepts.com/ How to Design Effective Marketing Materials for Print and Web Sites using the AIDA formula. Ford Saeks It doesn't matter what you're selling or what industry you're in...if you selling online or offline you can only stay in business if you're making a profit. That profit comes from either increasing sales or reducing your expenses... This blog Video is about both, because when you make your marketing materials more effective -- you'll increase your bottom line. Watch this video about the AIDA method with master marketer Ford Saeks. Please write down these letters: A I D A AIDA is an acronym for the formula used in creating powerful and effective marketing communications, sales letters, and is widely used in advertising too. A - Attention (Awareness): attract the attention of the customer. Stand out! I - Interest: raise customer interest by demonstrating features, advantages, and benefits. D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A - Action: lead customers towards taking a specific and measurable action. Review all of your materials and see if they follow the AIDA formula, and then identify your super stars! You might be surprised by what you find when you look at your materials through the AIDA formula. Now that you know what to look for, let's see what you should do when planning new marketing materials? Our goal is to follow the AIDA method. Remember, regardless of your role in the process, if you're the CEO, Marketing Director or staff member, it's important for you to understand and use these strategies even if you're only using desktop publishing or creating more elaborate materials. Plan ahead by answering the 5 W's... This is very important. Get focused on: Who are you designing to? Who is the target prospect? What do you want them to know or do? Why should they care? Why should they pay attention? Where can they get more info? When should they respond or take action? It's helpful if you actually create a Word Document or template with the 5W's... Who, What, Why, Where, and When? This will help you and/or your designer understand the purpose of the piece. http://www.youtube.com/watch?v=2Hru8ikmSZw For other resources to grow your business, including keynote presentations, workshops, seminars, books, dvds and multimedia product visit: http://www.PrimeConcepts.com
Is Your Business Card Memorable?  Why Plastic Business Cards are Better.
 
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Memorable business cards at http://www.primeconcepts.com Look at your business cards... are they creative and memorable? Even in this digital age, having a printed business card with the right information can help prospects remember you. I use Plastic Business Cards from http://www.PlasticPrinters.com *** FTC TESTIMONIAL DISCLAIMER: No, I wasn't paid for mentioning this company in the video. *** Your results with plastic business cards may vary... but for me and my business it's been terrific! http://www.youtube.com/watch?v=88rus-lgpL0
Creating Your Marketing Mindset to Increase Sales and Profits - Ford Saeks
 
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Ford Saeks - Opening Keynote Speaker, Business Author, shows you how to create your Marketing Mindset for success. Improve your Creativity and expand your innovation: http://www.PrimeConcepts.com Welcome to Profit Rich Marketing, This show is designed to help you increase the performance of all of your marketing efforts. I'm your marketing coach... Ford Saeks. Today's focus is about Creating YOUR Marketing Mindset, Because it's your mindset that determines the efforts you take and your marketing success. As we get started today...Think about your role in the marketing process? Are you an Executive, Marketing Director, Entrepreneur, business owner, or sales person? ... Regardless, "The Profit Rich Marketing Show" will help you increase your sales and profits! Here are some Keys get you on track. Check your (BS). Belief System. Is your BS supporting you or getting in your way? • What about your Self-Talk... That constant voice in your head... Is it mostly optimistic or pessimistic? • and You'll also want to Overcome F.U.D. (Fear, uncertainty and doubt—that can keep you stuck-in-a-rut of inaction or analysis paralysis. My mindset as a marketer started at age 15 when I started my first business. It was a painting company and you can imagine the challenges I faced, especially since I was earning minimum wage, living on my own in the "projects—paying $17 a month for government housing. I still remember my first customer lead. A prospect called asking for a quote to paint the interior of their home...I was so excited... whoo hoo! One little problem. I didn't even own a paint brush! So I went to the local paint store and asked for help from the manager. I said "if you help me, I'll buy all my paint and supplies from you forever." At first, he was reluctant and didn't take me seriously. I suppose I wasn't the model businessman. Age 15... long hair... army jacket. He went over to the shelf and opened a can of paint, dipped a new brush and then started spackling me with paint.. He said, "If you want to be a painter—you'll have to look like one!" He gave me a clipboard, calculator and instructions. I was set...or at least I thought I was... I drove to the prospect's house, walked up to the door and was about to knock... when that little voice in my head said, "Hey, what are you doing? You don't have the skills, experience... You aren't old enough, Smart enough..." That self-talk wasn't helping much. Then my other voice kicked in! "What have you got to lose? Go for it !" So I knocked on the door. A man answered and we went through his house room by room, with him telling me what he wanted. "Oil based here. Semi-gloss there, Fix the cracks in the ceilings, Glaze the windows..." My mind was racing... "Oh my god, What am I doing now"—but I just wrote it all down. I told the man I'd have to go back to my office to prepare the quote and that I'd be back in 30 minutes. My Office... Right.. I returned to the paint store and the manager helped me prepare the quote. Back to the prospects house I went. Walked up to the door again and just as I was ready to knock... that little voice said, "just go home... forget about it..." F. U. D! Something possessed my hand, and I knocked! The door opened and this time the man's wife was home too. Great! She took one look at me and stepped behind right her husband. I handed him the quote and said..., "The total for the painting job is $1,025. I need 50% up front... and 50% on completion" There was the longest pause in my life. He took a look at me, took a look at the quote, and said, "Do you have any experience?" Being a street-smart kid, I replied "Here's how we work... if you're not 100% satisfied with the work we perform, then you don't have pay!" The wife said, "Honey... Write the boy the check!... And he did!" I got to my car and sat there staring at this check for $525. That was more than I earned in a month... and I'd done it in about an hour. I thought, This is so cool! I've got to learn more about marketing and making money! By the end of the first year, I was making $35,000 with three crews with an average age 40 years old. This was 1976 -- That was a lot of money for a teenager! The main point is that it's not your circumstances, experience, marketplace, competition, or products that determine you're overall marketing success.... It's your mindset! This brings us to the next point... There's really no such thing as Money Problems... only a lack of ideas. If you want to increase your profits, then increase your creativity to generate more money-making ideas.
Building Creativity in the Workplace Part 2 - Brainstorming - Ford Saeks
 
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Brainstorming for Creative Marketing http://www.primeconcepts.com Marketing specialist Ford Saeks shares marketing methods, business strategies and sales tools to stimulate creativity in the workplace, focusing on brainstorming in this segment. Find out how Ford Saeks can help make your next event, sales training, convention, or corporate event a huge success. http://www.youtube.com/watch?v=QY364WCbK_Q Visit: http://www.ProfitRichResults.com or http://www.PrimeConcepts.com You can also follow him on Twitter at: http://www.Twitter.com/Prime_Concepts Read his Business Success and Marketing Blog at: http://www.PrimeConcepts.com/Blog
It's not Junk Mail...It's Idea Mail: Direct Mail Tips with Ford Saeks
 
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How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services. http://www.PrimeConcepts.com or http://www.ProfitRichResults.com Ford Saeks, Business success and marketing speaker and author shows you marketing ideas, marketing tips, tactics and strategies to make the most of your direct marketing. I was at my desk when my new assistant brought me a stack of the day's mail. She said, Don't you want me sort this out for you so you don't have to waste your time with the junk mail? I said, no thanks... I'll like to look through it all. Why you may wonder? Because I know that new marketing ideas are found everywhere... especially in direct mail pieces. Sure, I sort my mail over the waste basket like everyone else. One stack for keepers and one for the trash, except my sorting process is a bit different. I keep the regular business correspondence & interesting mail pieces. I pay attention to the design and marketing messages of the mail pieces that catch my eye. To me it's not Junk Mail...It's Idea Mail. I like to study them for ideas. Ideas I can model to find new concepts that can be adapted to projects I might be working on. Key word-- adapted--not copied. I look for interesting headlines, teaser copy, and creative designs. Companies spend millions on direct mail because it works... While a vast majority of it may end up in the trash, it's your job to make sure that if you're going to use direct mail, you do it effectively... otherwise you're just killing trees and filling up landfills... and worse...wasting a lot of money. I've worked with several clients and students of my marketing boot-camps that say direct mail doesn't work. It certainly does work, but you need to follow the rules that we're going to explore today. I use direct mail in conjunction with a multitude of other marketing methods to generate leads and sales. Recent statistics show that even with increases in postage and paper costs, marketers are continuing to spend over 70 billion, that's billion with a B, on direct mail. This episode is about making your direct mail efforts profitable. First, a few clarifications are in order. The terms, direct marketing, direct-response and direct mail are easily confused by many people... even experienced marketers. So, to clarify, direct marketing typically refers to marketing efforts directed at the end-user when a retailer or distributor is in the middle. Direct-response advertising is any advertising method (print, broadcast or direct mail packages) that invites the recipient to contact you directly with a specific call-to-action. Direct mail uses the mail service to deliver your sales piece directly to the mailbox of your prospect. I specialize in direct-response marketing because it allows me to solicit direct responses, hence the name, which is specific and measurable. By measuring the results, I can tweak the process until its profitable... thus creating a virtual lead-generating cash machine. By the end of this show, you'll never look at direct mail quite the same way again. You'll be armed with the secrets of successful mailings that you can use to grow your profits. My goal is to help you increase your response rates, lower your cost per qualified lead and make you more money. If you're using direct mail, do you know your response rates? Do you know how much you're spending to generate a lead from the number of pieces that you're mailing? Without measuring the costs, responses and profitability of the mailings you cannot insure your success. Oh, one more quick clarification. Direct Mail is really categorized in two types. Internet-direct Mail (sent via EMAIL) and Traditional Direct Mail sent through the post office or shipping company. Today, our focus is on traditional direct mail, but many of the strategies apply to both methods. Direct mail offers unique advantages over other media. You can selectively target a list of customers within your market. It can be personalized to your prospects allowing you to provide detailed information required to motivate them to take action. It can help you build a database with valuable information to help your sales efforts. It's flexible because you can send small or large amount of marketing messages in a variety of printed formats, including letters, postcards and brochures. And as I've mentioned it's measurable allowing you to quantify the results. Think about your goals for direct mail. You may want to drive traffic into a retail store. Or generate traffic to a web site. Maybe you want to build your database, improve customer service or build relationships through special offers. Certainly you have products or services that can benefit from power of direct mail.
How to Get Free Publicity with Ford Saeks
 
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How to Get Free Publicity from multiple forms of media, TV, Cable, Radio, Blogs and social media websites. http://www.ProfitRichResults.com Build relationships with the media. Tie your story to current events that is targeted for the media's viewers, readers and listeners. Increase your visibility and use the media to get free traffic to your website, customers to your business and expand your reach. Whiz-kid goes from Rags to Riches and Makes Millions with Bike Rack Idea!... was the headline in The Globe Magazine in 1988. That was just one of literally hundreds of articles and stories that were generated from my publicity efforts for my sporting goods company. Now the GLOBE wasn't my first choice for my entrepreneurial story when I was working to increase exposure and sales using press releases. It started with me sending press releases about my products to local papers, then trade publications, and went on to include national & international magazines, including USA Today, Entrepreneur, Success, Popular Science and many others. Those media efforts launched and helped the success of my business grow into a multi-million dollar company. Those releases gave my products millions of dollars worth in free advertising, outstanding third-party endorsements, squashed the competition, created a ton of sales leads... and they positioned my products in the eyes of my prospects & customers. Since then, I've harnessed the power of publicity to promote all kinds of products and services in more industries than I can count. Now I use publicity efforts to promote my Direct & Internet Marketing services, along with efforts to promote my client's products that lead to millions in sales each year. It's much easier than most people may think. There are hundreds of magazines starving for content, but it has to be of value or forget it, not to mention the millions of internet sites craving for new content. When was the last time YOU sent out a press release? What's YOUR opinion of media releases? Do you have a Media Section of your website? Learning how to craft and use press releases is extremely valuable for your promotional efforts... and we're going to look at how YOU can do it better too! The impact, reach and power of publicity have never been greater. You're ability to get your stories published and read is much easier than ever before. Using publicity strategies with the power of the internet can give you a competitive edge, and increase your sales. Publicity is a valuable component of any company that wants a competitive edge. For the purposes of today's show, when I refer to either a press or media release, I'm referring to the same thing. Sure, if you want to get nit-picky a *Press* release is sent to print publications and a media release is sent to TV, Radio, and internet sites, but for today... the outcome is the same... to send a news worthy article or story that is something of value to a group of listeners, viewers or readers... and that includes your prospects searching the internet. Just a few years ago, if you wanted to benefit from sending out press releases you had to identify media outlets, attempt to entice overworked and underpaid reporter, publisher or editor to pick up your story. It could be a long and arduous process. Even if you hired a PR Firm, you still were stuck with them targeting journalists and media outlets to select your stories. Today, you can benefit from online media sources that post and distribute your releases to millions instantly... We're going to explore the strategies that you can use to become a publicity powerhouse! You still want to include a strategy to get printed in traditional publications and viewed through media sources, but now you can use the power of the internet to do it faster and more effectively. Keep in mind, a poorly written, self-promotional press release will be just as useless in any medium... so you need to understand how the process works best to benefit from it. It's important to note that not all of the rules have changed for getting free publicity. The benefits remain virtually the same. You're leveraging the resources of other media sources to reach your target market for much less money than advertising. The main difference from then to now is that before you had little to no control over what stories and how much of the story actually got published, but now thanks to online PR Services, your press release automatically becomes web content, which means it has a much better chance at automatically becoming news, and more importantly helping your prospects find you.
How to Write Marketing Messages  - Copywriting Secrets & Headlines that Sell
 
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Sales Copywriting Secrets http://www.primeconcepts.com Ford Saeks reveals how to write compelling body copy and marketing offers. Make sure you watch the other YOUTUBE clips on writing compelling headlines first. We want a headline that makes the prospect read the subhead. A subhead that makes him read the opening. And an opening that makes him read the second paragraph. And each paragraph after that has the same function; to pull the reader through the body copy. For most people, opening a letter or ad is their hardest task. Once they get into the stream of the copy, they do fine. But most copywriters take a few paragraphs getting warmed up. Unfortunately the few paragraphs it takes to do that are likely to be the ones that drive away a large percentage of the prospects. No matter what medium you are working in, the prospect is busy, skeptical, and distracted. They open your sales letters over the trash. They scan a page in a magazine or newspaper before they commit to reading it. Their fingers are on their computer mouse ready to click or on the TV remote, just waiting to punch a button. So you dont have time to warm up. You have to grab them by the collar, throw them up against the wall, and practically shout, This is important to YOU. Pay attention now! And that has to happen first with your headline—and then your copy lead-in. So how do you get right into the meat, and grab the prospect without meandering around, warming up? I've got the secret. I learned this from legendary copywriter and business partner—Randy Gage. I'll explain the how to get immediately into a compelling narrative; and one that commands the prospects attention too! You'll want to start with one of the following body-copy lead templates. Use any one of them, and you are immediately into the copy narrative. And once you're there, the copy will flow naturally. All are effective; it is simply a case of deciding, which one is appropriate for the offer that you are making. Here they are, pay attention—this is worth millions! Please write down the categories then I'll give you examples. The Six lead-in sales copy templates are: The Burning Question(s) | The Invitation | The Behind the Scenes Story | The YOU approach | and The Take-way | Here are the examples The Burning Question(s): First, two questions, if I may... You can use one or more questions but no more that 3 in most cases. The Invitation: You're invited to be one of the first in your area to receive... The Behind the Scenes Story: It was eight o'clock on a Thursday morning. I arrived at my office to find... OR Well it happened again. I proposed a marketing strategy to a new client - who told me it wouldn't work. The You Approach: Executives like you are a very special breed. You're the kind of person that... The Take-Away: Odds are that you dont even qualify for the offer I'm about to make. But on the slight chance that you are... Let's review these sales copywriting tips: First, you already are a great copywriter. You either paint the mental picture of the joy the prospect will get using your product, or you paint the picture of the hardship he will continue to endure without it. You have a system for writing headlines and lead-in templates for writing the body copy. You can use the 4 Us to rate and improve your headlines too. Remember, you don't have to have a degree in English to be a Profit-Rich Copywriting Pro! Use the skills youve learned today and practice, practice, practice! You'll know youre copy is working when your prospects convert to customers. Remember to test your copy, track the response, modify it, and then repeat again. Thank you for joining me today. I hope you've enjoyed a peek into the Copywriting Secrets of the Pros. For those of you that want to learn more, visit profitrichmarketing.com Remember, whether you're the an Entrepreneur, CEO, Marketing Director, or Staff Member everyone on the team plays an important role in being sure all of your marketing efforts Add Value and Make a Profit. Until next time, this is your host, Ford Saeks reminding you to take action on creating and delivering the right message, to the right market, with the right methods to enjoy Profit-Rich Marketing Success! http://www.youtube.com/watch?v=qR6lJI7bW6U Prime Concepts Group Inc. Learn more about Ford Saeks, Internet Marketing Speaker at http://www.ProfitRichResults.com
Innovative Marketing Mastery Part 4 - Ford Saeks
 
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Innovative Marketing Mastery at http://www.primeconcepts.com Sales & Marketing specialist Ford Saeks shares his Marketing Mix System and tips on selling your information products and services. From a Live Seminar Visit http://www.ProfitRichResults.com and http://www.PrimeConcepts.com or call direct Call 1-800-956-7804 or 316-942-1111 to hire Ford Saeks for your next event. *************************************** Internet Marketing Specialist Social Media Speaker Web2.0 Presentations Direct Marketing Speaker Internet Marketing Speaker Motivational Speaker Business Innovation Speaker Technology Presentations Expert Sales Strategies Speaker Professional Speaker, Celebrity Author and Consultant Ford Saeks helps organizations and associations increase sales and profits through innovative marketing, web2.0 strategies, social media marketing, SEO, Getting Top Rankings on Google, and PR / Publicity Strategies that drive traffic, and help you dominate the competition. http://www.youtube.com/watch?v=bm-3I4AOVGc
There's No Such Thing as Job Security...
 
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http://www.SuperpowerBook.com There's No Such Thing as Job Security... I hate to break it to you... job security does NOT exist. The only true security is in developing your talents and abilities. Here's the simple truth... The more you LEARN, the more you can EARN. But, it's not just about going back to school and getting degrees, which of course is always a good thing..., It's really about gaining practical skills and being a life-long learner that will bring value to your organization and ultimately your life. Being open to ideas along with taking the appropriate actions will lead you to new opportunities, help you become more valuable to your employer, and ultimately help you earn more money. So, no matter where you are in your life, or what industry or business you're in, if you want to earn more money, then you need to ask yourself this question: How can I add more value? Take the first step toward adding more value. Make a list of the top 10 skills you need for your career and rate yourself from 1 -- 10, with 10 being excellent. From this list, choose your top three, and come up with a few action steps that you are willing to commit to... and make them a priority. Set your schedule. Mark your calendar. Whatever it takes to keep you on track toward gaining skills and adding value. Even if you're an expert you can always better your best. So remember, practice doesn't make perfect. Practice makes improvement. Well, that's all for today! Make sure to keep us in the loop on your Superpower journey! Comment below, share on Facebook, or tweet using the hashtag #SuperPowerBook
Building Creativity in the Workplace Part 4 - S.C.A.M.P.E.R. Ford Saeks
 
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Build Workplace Creativity at http://www.primeconcepts.com Marketing specialist Ford Saeks shares methods, strategies and tools to stimulate creativity in the workplace, focusing on S.C.A.M.P.E.R. to increase creativity in this video segment. http://www.youtube.com/watch?v=M9yY6oMikNE Learn more business success, marketing and sales strategies by visiting: http://www.primeconcepts.com *************************************************** Hire Ford Saeks for your next meeting, convention or event. Find out how Ford Saeks can help you at: http://www.ProfitRichResults.com or call 316-942-1111
How to Get More Website Traffic - Ford Saeks
 
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Welcome to Profit-Rich Marketing, The show designed to help you increase the performance of all of your marketing efforts. http://www.primeconcepts.com/internet-marketing-speaker/ I'm your marketing coach... Ford Saeks. It was 8:00 o'clock on a Thursday morning. I arrived at my office to find my email-inbox filled with orders worth over $70,000 ... It was a great way to start my day! Earlier that week, I'd launched my Marketing Mentorship program by sending out a 3-part email series to my customer list. The first email mentioned that something big was coming soon—that was the teaser... The second email sent one day after that... was the reminder message..., and the third email, was the actual sales letter with links to the special landing page. Now, I'd experienced this type of success and even better ones many times before... for generating sales leads; growing ezine subscriber lists; and selling a wide variety of products and services, with prices ranging from 9.00 to $90,000 dollars. "Make money while you sleep"....they said... "Grow your business exponentially by leveraging the power the Internet... they said... And I listened!" Now—there were many voices—some good—and some full of hot air... but through testing and tracking... and testing again, I was able to formulate and perfect many methods to get more visitors to our sites. I've been marketing on the internet now for over a decade... My company, Prime Concepts Group owns and operates over 100 websites for our products & services, and many more for our clients around the globe... and if there's one thing I've learned... be careful of anyone who claims to know everything about the internet, or internet marketing, pay-per-click, search engine optimization, or any subject for that matter... The culture and behavior of internet users, along with the search engines are constantly in flux and you'll want to adapt or you'll get left behind. Even experienced Internet Marketers—like me—are quick to tell you to test everything in the sales process; track the responses you get: and measure the conversions and everything you do to make sure it's effective! Even in this fast changing environment, there are proven Internet marketing strategies that have worked repeatedly to produce profitable results... and that's what today's show is all about! Oh... and just in case your curious... this isn't a show about technology... it's about communication and adding value... The ideas and concepts I'll be sharing can be used by the novice, the techie, and the corporate executive. They apply to entrepreneurs, small businesses and corporations and for not-for-profit organizations... A couple things for sure, you don't have to be a techno-geek to understand everything... but you will want to take good notes! The next suggestion is to split your notes into two categories... one half for "Aah-Haa moments" and the other half for "Action Steps". That way, when you review them you'll have a clear plan of action! Are you ready? Let's go! Think about your last big purchase... Did you use the internet—either for research or to buy something? What was the last thing you purchased from a website? What are your favorite sites--and why? Make a list of the top five that you visit and after the show, go visit them through the mind of an "Internet Marketer" I'll let you know what to look for... The next important concept is to "get inside the mind of your prospects." Get to know their behavior and habits. How do they buy? What factors influence their buying decision? Over the years, I've worked with entrepreneurs, small businesses and major corporations to improve their sales and profits. Through that experience, it was common for some of them to under utilize the main stages of the buying process. Keep in mind that the actual purchase is just ONE stage. Sure... this concept of *stages* applies to all types of selling, but especially for the web--where you'll most likely need CONTENT to address each stage in the buying process. This not only helps your site visitor have an improved experience, but it also helps the search engines catalog you as a good reference. Learn how to increase targeted traffic to your website and sell more products and services. Internet Marketing Speaker Ford Saeks Will Help You Increase the Performance of Revenue-Generating Efforts and Supercharge Your Sales and Internet Marketing Results! Ford Saeks, Internet Marketing Speaker - Keynote Presentations, Marketing workshops and Sales Seminars 316-942-1111
Building Creativity in the Workplace Part 5 - Ford Saeks
 
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Build Workplace Creativity at http://www.primeconcepts.com Marketing specialist Ford Saeks shares with you methods and tools to stimulate creativity in the workplace, focusing on idea capturing in this segment. This was from a live seminar workshop presented to a group of small business owners, marketing and sales people who wanted to learn how to increase creativity, generate new ideas and take massive action. Visit http://www.ProfitRichResults.com and http://www.PrimeConcepts.com or call direct at: 1-800-956-7804 or 316-942-1111 to hire Ford Saeks for your next event. *************************************** Internet Marketing Specialist Social Media Speaker Web2.0 Presentations Direct Marketing Speaker Internet Marketing Speaker Motivational Speaker Business Innovation Speaker Technology Presentations Expert Sales Strategies Speaker Professional Speaker, Celebrity Author and Consultant Ford Saeks helps organizations and associations increase sales and profits through innovative marketing, web2.0 strategies, social media marketing, SEO, Getting Top Rankings on Google, and PR / Publicity Strategies that drive traffic, and help you dominate the competition. http://www.youtube.com/watch?v=aaVRcihU-lk Follow Ford on Twitter at: http://www.twitter.com/Prime_Concepts
Telemarketing Training Tips | Cold Calling Success - Ford Saeks
 
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Telemarketing skills and Tips with Ford Saeks http://PrimeConcepts.com Ford Saeks, Business Keynote Speaker http://www.ProfitRichResults.com I've been marketing online now for over a decade, which in internet years is almost a lifetime. I survived the Dot Com BOOM and the Dot Bomb BUST. I remember with the popularity of the internet hit in the late 90's... everyone was making predictions saying that the internet was going to change everything. I heard it was going to wipe out many forms of advertising and selling. Many of my colleagues said that Direct mail would be dead -- it's not. Catalog marketing would end -- It hasn't. Telemarketing would stop being used -- Oh Really? While the Internet certainly has impacted our culture, lifestyle and buying behaviors, it's hasn't changed everything. It hasn't replaced everything in marketing either. I specialize in helping people find, attract and keep their customers using a variety of innovative marketing techniques. Most clients come to me with a certain expectation of the type of marketing strategies that they want to implement. They have pre-conceived opinions about what works and what doesn't. As a critical thinker, I question everything? I'm not saying that I don't believe that my clients don't understand their business... of course their going to know their business better than me, but that doesn't mean they understand how to implement a wide variety of marketing methods and use them effectively. I question their beliefs and opinions about their customers, products and services. Through that critical thinking process, we both learn a great deal about their business and help to separate fact from fiction. Many times they are so focused on the marketing method they want to use and not necessarily on what would be most profitable. And it even goes beyond just that. Many times their beliefs came from bad experiences with other marketing methods, like direct mail, pay-per-click advertising or tele-marketing... just to name a few. After taking a closer look, the culprit wasn't the marketing method, it was the implementation, or lack thereof that caused them to lose faith in that method. Think about your business and the methods you use now to communicate to your prospects, customers and clients? Are you just using one or two methods? When was the last time you reviewed your marketing strategies to see if they were on track? Are you using the synergistic approach of multiple methods to create a steady stream of leads and sales? Make a list of your top 3 methods? What's would be on it and why? I'm curious, what images come to mind when you hear the word TELEMARKETING? Do you think of Dollar Signs and smile, OR do you cringe, wince and shutter? It just might have something to do with your beliefs and experiences. We've all experienced bad telemarketing... the kind that interrupts us with inexperienced callers that are reading emotionless scripts, or offering us things that we don't even qualify for. I received a call the other day from a company selling Renter's Insurance. I expressed that I owned my own home, but he continued to read from the script. He could have gone on for days, but I'm not sure because I hung up. He didn't qualify me as a prospect or encourage me to pay attention with compelling benefits. Now before you hang up on the idea of telemarketing for your business, you'll want to watch the rest of this show. I'm going to challenge your beliefs about Telemarketing, show you a few ways to consider if it's an option for you and how to make it profitable. Sound good? Great! The first distinction to make is to recognize that Telemarketing is composed of two kinds of service, inbound and outbound calls. While different, they achieve the same goal; to increase leads, make sales and provide service to your customers. Our focus will be on outbound calling today. Outbound telemarketing is one of the most productive tools available when use properly. Due to its relatively low cost and predictable results, savvy marketers use it for all types of products and services, with both Business-to-Business and Business-to-Consumer marketing efforts. http://youtu.be/O6gt-WDvlhA There are several potential benefits ranging from an upbeat and timely sales reminder to improving long-term relationships. It helps you keep your database clean, and helps distinguish you from your competitors. It can give you immediate feedback into possible problem areas, trends and find new sales opportunities too!
Building Creativity in the Workplace Part 3 - Mind Mapping - Ford Saeks
 
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Workplace Creativity with Mind Maps at http://www.primeconcepts.com Business Grow Specialist Ford Saeks shares methods and tools to stimulate creativity in the workplace, focusing on idea mapping (mind mapping) in this video segment. http://www.youtube.com/watch?v=vUy5QMk8R5E
Website Traffic Tip: Get More Domain Names and Designing Websites that Sell - Ford Saeks
 
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Marketing website designs http://www.primeconcepts.com In Web Development secret #1 Video, Ford Saeks explained why your web designer shouldn't be in control of the marketing process and that you should identify your specific outcome for each area and page of your website. Lets take a closer look at more Web Development and Internet Marketing secrets. Secret # 2: Get more domain names. Okay, this secret isn't really about design, but it was so important, I included it anyway. We have over 300 domains. You probably don't need that many but I bet you could benefit from getting a few more great ones. Have you ever needed to find a company or their phone number so you just open a browser and try to guess at their domain? You try 3 or 4 spellings, but cant find the site your looking for? The reasons for getting more domains are: 1. To make it easier for people to find you. 2. Give them a domain that's easy to remember. 3. Have domains that are easy to spell. 4. have domains that are easy to read. 5. use them for tracking particular promotions. 6. Keep your competitor from using them. 7. use them in Pay-Per-Click Advertisements. This doesn't mean changing your main domain—it means getting other keyword domains, like I did for this show, http://www.profitrichmarketing.com And like one of my clients, Mission Valley Bank did when they were looking for a new promo idea. Instead of driving traffic direct to MissionValleyBank.com, they added a new domain, www.coolest-bank-in-town.com. They used it on billboards and display ads so they could track the response from their advertising and give prospects something easy to remember. Get new Domains With Hyphens and keywords too. Other extensions like .net, .org, .info. and the new .mobi. With more and more people using their mobile phones and PDAs to access the Internet, now's the time to get a .MOBI The .com is still your best choice. Search for domains online. A few popular sites are NetworkSolutions.com, GoDaddy.com or DeletedDomains.com. I like to search on deleted domains because its a site dedicated to listing domains that others have let expire so you can snatch them up. Secret # 3: Re-design your site from the Marketing perspective first—then from the Artistic View. Have a method of capturing visitor contacts. Make it copy driven, photo/graphic complimented. Remember, Text sells, graphics attract attention. Benefit copy with clear headlines and action steps on EVERY PAGE. Let me repeat this last one you need to have CLEAR HEADLINES and SPECIFIC ACTION STEPS ON EVERY PAGE. This doesn't mean you need obnoxious HUGE HEADLINES in ALL CAPS, it means if a visitor lands on a particular page, will they know what to do and where to click next? Isn't that the point of your site to get them to read and click on what you want? Of course it is, but way too often the action step is just left off the page. When I ask clients about this, they respond Well, there are navigation links at the top and bottom. Okay. So Lets say I'm reading about your products or services. You tell me all about your products and then just leave me hanging to figure out what to do next? Wouldn't in make more sense if you had a CLEAR action step guiding me the next step? Each page should offer a clear path. This includes all the pages on your site. I know you may not be selling on every page, but you do need to have linked" action steps read more, Contact us for details Get it today, Find out how we can help Make sure there are clear LINKS on what to do next. Add testimonials Its easy to get testimonials just ASK your customers for them. Thank you page offers are often overlooked this idea can dramatically improve sales. These are the pages that visitors land on after a sale, or when the fill out a form or make a sale. Use them for a special offer or give them a free bonus they weren't expecting. Use Flash (NO FLASH... Use Javascript now) effectively, and consider using Audio & Video messages or demos. The future of the web is video. Its so much easier now to add video clips for sales and promotional purposes. Make sure your design isn't getting in the way of your marketing message. How are you doing with your notes and action steps? You should be compiling quite a to-do list. Internet Marketing Speaker, Ford Saeks is available for keynote presentations, corporate and association training presentation on Internet Marketing, Social Media Marketing and Business Success. http://www.youtube.com/watch?v=II20YL59pyc Reach Ford Saeks at his official website at http://www.ProfitRichResults.com or call him direct at 316-942-1111
Direct Mail Strategies & Direct Response Marketing - Ford Saeks
 
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Direct mail strategies at http://www.primeconcepts.com How to use Direct Mail to reach targeted prospects and get them to take action to buy your products and services. Ford Saeks, Business success and marketing specialist shows you tips, tactics and strategies to make the most of your direct marketing. Let's explore the three critical elements in every direct mail campaign. They are: the LIST, the OFFER, and the CREATIVE. Think of it as the WHO, the WHAT, and the HOW. Don't worry, we'll go to into depth with each one. Without a doubt the LIST is the most critical. Please write that down. The LIST is your single most powerful and most important element for direct mail. If you are going to be profitable with direct mail you must make certain that the right audience gets your message. For example, don't waste your time mailing me anything on cooking. I've grown up on my own, eating out a majority of my life. When I built my house I asked if they could leave out the kitchen because I don't use it. The architect thought I was joking. The only thing I cook is if it says, unwrap and rotate every 30-seconds. So no matter how creative your package, I'm still not interested in anything related to cooking offers. On the other hand, YOU CAN send me anything related to outdoor activities. I love hiking, camping, cycling and sailing, so offers related to those activities will definitely catch my attention. If I send my innovative and outstanding package to you on a topic you are not interested in, you won't open or read it. But if I send you a mediocre mailing with an average offer on a subject that you love, there's a good chance you'll read it and possibly respond. You can send an okay offer to a great list and make money, but even the best offer to the wrong list will fail. Think about marketing LISTS in two categories. First is your in-house list. Your in-house list should be made up of responses from your outbound marketing, website, contact management system, past leads and customers. These are people that are qualified prospects that have either requested more information or have already purchased from you. They are contacts that you already own and can mail to when you want. This is your in-house database that should be set up to track relevant variables, like complete contact information, demographics, purchase history, last contact and last sale date. How frequently do they order, and how much have they spent with you are important questions to know when you're creating offers for your in-house list. Make a note right now to create a backup of your list. Protect your customer database as one of your most important assets. There are way too many horror stories I could tell you of customers who failed to follow this advice, only to have their list stolen by a disgruntled employee or corrupted from poor list management. Yes, you have to manage your lists. If you're the type of company that has multiple database lists in various software systems, make it a priority to get them organized so you can use them. You need to clean your lists to maintain list accuracy. As your database ages, you will be wasting valuable marketing dollars by mailing to bad addresses or outdated contacts. Typically, 3% a month move, retire or die. That means a 1-yr old list is only 75% accurate, and a 3-yr old list is only 50% accurate. And to capture discounted postage rates, the Post Office requires you clean your list using National Change of Address services, also known as N.C.O.A. and C.A.S.S. certification. Another way to help clean your list is to mail First Class with the mail piece marked with Address Service Requested. Undeliverable mail will then be forwarded or returned to you so you can correct or delete bad contacts. The second category of lists is a RENTED LIST. These come in every imaginable size, source and criteria available allowing you to pin-point new prospects. There are list brokers that can help you identify the most responsive prospect lists for your mail campaign. Typically, you rent a list for a one-time mailing, with any contacts that respond to your offer being added to your in-house list, thus becoming yours to market to again and again. One of the best sources for finding a reputable list broker is the Standard Rate and Data Service's (S.R.D.S) direct mail book, which can be found online or at your local library. A list broker will help you find a list that will meet your criteria with minimal waste.
Planning Successful Telemarketing Campaigns | Cold Call Scripts
 
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Using the telephone as a marketing tool is a great way to support your other marketing efforts. http://primeconcepts.com Ford Saeks, CEO Prime Concepts Group. Now I should caution you to check out the rules and regulations of complying with the FTC's "telemarketing Sales Rule, also know as the TSR. You also should be aware of the Do Not Call rules at www.DoNotCall.gov. You can find all of the regulations, but keep in mind, that telemarketing is an great option for growing your business. Research data from the Direct Marketing Associations reports sales from telemarketing exceed 400 billion dollars. Are you covered by the rule? Find out online and remember that most business-to-business calls are exempt. You can call your CUSTOMERS who are on the registry if you have an established business relationship. Calls need to be within 18 months of the last purchase or transaction or within 3 months of the last inquiry. Again, you can find all of the rules and regulations online. Enough about the rules for now, let's get to the sexy stuff on how to make Telemarketing profitable! Let's assume that you know all about your products & services and understand the solutions you provide; You also need a clear understanding of the reasons why your customers bought from you in the past and what sets you apart from the competition. Plan your telemarketing campaign and set your objectives? What result do you want from the calls? Decide if you're going to be using your outbound calls for lead generation to qualified prospects, to make sale from the call or to support direct mail or other marketing methods to make the sale. It all depends on your particular business. Once you decided, then you'll compile a good, clean, targeted call list, and a compelling offer. As academic as this may sound, those are the two main principles that can make or break a telemarketing campaign. The next step is to write your call script. Oooh, I can hear the voices in your head saying, Oh No! Please No!, but YES, you do need to write out your script, practice it and use it. Again, it's not the script that causes the problem, it's in the formation and delivery of it. Remember, call resistance from your prospect goes up with each second on a call. They see your call as a threat to their time and money. Buyers are smart and tired of the same old approaches. Avoid greetings that cause red flags. For example, avoid saying the fake; "How are you today?" It worked 40 years ago, but you just create unnecessary tension if you use it today. To create a great first impression start with the straightforward greeting; Tell them who you are and the company name, along with what the company does, and why you are calling. Use your first and last name and the prospects first name. Just like all marketing, the headline is 90% of getting your prospect's attention. The headline comes immediately after your greeting. Script out a brief, interesting, non-threatening statement about why you are calling, the reason for the phone call, and get the offer out right away. For example, "I just wanted to know what procedure would you like me to follow to compete for some of your business?" or "Do you have one of our current catalogs, special reports, brochures, etc? You'll want to punctuate your voice using semicolons rather than questions. For example, I am Ford Saeks... from PCG the company that helps you find, attract and keep your customers and I just wanted to make sure we have you confirmed to receive the free audio series on internet marketing. The key is to maximize buyer interaction and allow for flexibility. You must understand your products & services both conceptually, as well as technically and understand the buyer's needs as well as you can. Then listen closely to what the buyer is saying and tune in to what they are saying. Be enthusiastic and allow time for the prospect to respond. You should test the temperature of the call every 20 seconds at most to keep interest high. http://youtu.be/bkvEqGRSggM If you go on speaking over 40 seconds you most likely lose your buyer. Just like anything else, you'll get better by practicing and delivering your presentation. Record it, self-evaluate it and get feedback from others. A great way to get started is to role-play with one of your associates. -- Ford Saeks, Business Keynote Speaker
Keyword Research  Long-tail Keywords Drive Targeted Traffic
 
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Keyword Research http://www.primeconcepts.com/ Selecting the best Keyword Phrases (ak.a. Long-tail keywords) help you drive targeted traffic. This video by Internet Marketing Speaker, Ford Saeks shows you how to research and compile your keywords for SEO, Blogs, Social Media Marketing and more. Secret #4, Creating a list of your top 50 Keywords. Selecting the right keywords to emphasize on your site is crucial to your online success. Think about what YOUR prospects would type into a search engine to find your solutions? -- Those are Keywords. When you search for something, some times you may search a broad term with only one word thats a KEYWORD Sometimes you search for multiple words at once, like "Seafood Restaurants in Paris" that would be considered a KEYWORD PHRASE Make a list of your top 50 Keywords and Keyword Phrases actually, I think you should compile a list of several hundred keywords, but lets start with getting a good list of at least 50. The number of keywords on your list really are dependent on what you sell. If you have several hundred items youll obviously need a bigger list. Do Your Keyword Research. There are 4 main methods: 1. Use an online tool. Like Googles keyword tool These offer FREE Keyword search tools. Another one of my favorite keyword search sites is WordTracker.com Its not free, but offers tools and training to master keyword research. All of these sites are excellent for helping you find your broad and specific keywords. 2. Ask your customers what words theyd use to find you. 3. Ask your sales team what they think your keywords should be. 4. Look at your web servers referrer logs. Ask your Webmaster. They can help you. Say you sell bicycles. Dont optimize for the single keyword "bicycles", of course — thats way too broad. Even "road bicycles" is too broad. Instead, look for words that reveal the searchers intent to purchase, such as "buy trek bicycles" or "bicycle store in Dallas", or narrow down further, such as "mountain bikes front suspension". Use those keywords in online articles, specific web pages, HTML Meta tags and Create unique page titles for every page on your site. The page titles are the words that show up on the top edge of the web browser. Look at your home page? What does it say? Then look at other pages on your site. Each one should be Unique to the content and purpose of the page. Secret # 5: Help the search engines find you Go back and map out the content on your site. Look at the keyword list and see if youve used any of them throughout your site content. Okay, before we get too far off track you don't want to jam as many keywords on a page as you can. Your content has to be readable in a conversational tone and style. I've seen people go overboard trying to get as many keywords into the content as possible, and this actually creates more trouble for the site visitor. And the search engines are smart enough to know what youre doing and your site could get banned from the search engines. Not a good thing. Adding a blog it can be viral and fresh and search engines love them. Add a sitemap Go to google and type google sitemap and youll get a host of tools that can help you. Use alt-tags on your images and Link Tags on your text links. This is the text that shows up when you hover your mouse over an image or a text link. Write benefit descriptions, like "Find out how Ford Saeks can Help Make Your Next Event a Success" and not something like "fords pic". Use Strong page titles with keywords from the previous secret. Write your Meta tag—page descriptions don't stress over this one as its not as relevant as it used to be but page description tags still help. Reciprocal Keyword links In and Out of your site. Keyword Density. How many times your keywords and key phrases are used on your pages. Visit http://www.google.com/webmasters/ All kinds of helpful tools. Secret # 6: Build your database Make it Easy for the Customer to Use the Site and Spend Money. Use an ethical bribe. Give away a premium or something of perceived value in exchange for their contact information.. Like a free report, white paper, or download. Improve the personality of your site use people in images if appropriate. Test your Signup forms and customize the landing pages and messages. Thank you pages use it as an opportunity to upsell or give them an unexpected bonus. Opt-in messages Use it as an opportunity to promote your products Use a third-party service to manage your outbound bulk broadcast emails. A service like http://www.aweber.com or http://www.constantcontact.com They have the support systems in place and work to make sure their servers arent blacklisted. http://www.youtube.com/watch?v=0x5doEBiXKk Reach Ford Saeks, Internet Marketing Speaker, at his official website at http://www.ProfitRichResults.com or call him direct at 316-942-1111
Professional Speaker Websites - PrimeConcepts.com
 
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http://www.PrimeConcepts.com Professional Speaker website Testimonial from Micheal Stratford thanking us for his new custom responsive website that helped him easily get a new 5-figure client and more... http://www.primeconcepts.com/speaker-websites/ We’ll help you: Get top rankings in the search-engines for your target markets Create valuable visitor experiences which will lead to increased business Turn your intellectual property into new products Create additional residual income streams Develop a “lifestyle friendly” business We’ll Make Sure Your Mobile Customers Have an Awesome Experience Our Speaker Websites do the Talking for Our Clients Ford Saeks and Prime Concepts Group have produced hundreds of custom speaker websites and helped thousands of top thought-leaders, professional speakers, authors, consultants and experts, including several CSPs and CPAEs, grow their businesses. With Ford’s 25+ years as a top speaking professional, we already understand the industry, what works and what doesn’t. You don’t have to waste your time explaining the process and can focus on what you do best… getting speaking engagements and clients. We’ll do the heavy lifting, and transform your speaker website and online presence to be in alignment with the quality of services you offer to your clients. Despite the fact that more and more people are using IPhones, droids and smartphones to browse the web, most websites are not designed and programmed for these users. Unlike other firms, we don’t overlook the large amount of mobile traffic your website receives. That means we design, program and configure your site for all mobile devices, as well as desktop users.
Innovative Marketing Mastery Part 1 - Ford Saeks Internet Marketing Speaker
 
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Innovative Marketing Mastery at http://www.primeconcepts.com Marketing guru Ford Saeks shares his Marketing Mix System and tips on selling your information products and services. http://www.primeconcepts.com *********************************** Read Ford Saeks Blog with Business Building tips, strategies and tactics at: http://www.PrimeConcepts.com/blog ************************************* Visit http://www.ProfitRichResults.com and http://www.PrimeConcepts.com or call direct at: 316-942-1111 to hire Ford Saeks for your next event. *************************************** Internet Marketing Specialist Social Media Speaker Web2.0 Presentations Direct Marketing Speaker Internet Marketing Speaker Motivational Speaker Business Innovation Speaker Technology Presentations Expert Sales Strategies Speaker Professional Speaker, Celebrity Author and Consultant Ford Saeks helps organizations and associations increase sales and profits through innovative marketing, web2.0 strategies, social media marketing, SEO, Getting Top Rankings on Google, and PR / Publicity Strategies that drive traffic, and help you dominate the competition. http://www.youtube.com/watch?v=_fjtHwbmeKY Follow Ford on Twitter at: http://www.twitter.com/Prime_Concepts http://www.youtube.com/watch?v=_fjtHwbmeKY
Internet Marketing Speaker Ford Saeks Testimonial
 
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Internet Marketing at http://www.primeconcepts.com/ Victoria Labalme explains how Business Growth speaker Ford Saeks can accelerate your business growth and produce real results for you and your business. Ford has an extraordinary and unique take technical knowledge and apply it to you and your business in a way that you can understand, that can turn a mediocre business and turn it into something that is hugely profitable. "Ford Saeks is brilliant!" http://www.youtube.com/watch?v=eQQ6kVtJQEQ To learn more about Ford Saeks visit: http://www.ProfitRichResultsEvent.com http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
Your Web Designer Isn't a Marketer - You Must Control the Marketing Process!
 
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http://www.PrimeConcepts.com Ford Saeks, Internet Marketing Speaker shares what it takes to create a website that sells! So I'm sitting at my desk, sorting out my day when the phone rings Hello? I hear a woman's voice You've got to help me with my website. Everyone tells me that you're the guy can help? I say, okay, tell more She says, I invested over $10,000 in for my website and I'm not getting any sales! I replay, that sounds like a problem, let me take a look at your site and see how I can help. So she tells me the website address and I bring it up on my screen. I wasn't surprised at what I saw. I see the same issues all the time. Things that are obvious to me as a marketer that she couldn't see. Her site wasn't all that bad visually at first glance, but the longer I look the worse it got. I couldn't figure out what her company was really selling? The navigation was confusing, the contrast with the colors and tiny font sizes made the words hard to read, and the biggest problem was nothing to guide me down any particular path of action. And you know what? No action equals no sales! Is your website producing the results you deserve? Are you getting the number of leads you expect? Is your site a offering a clear solution, and are you making it easy for them to buy? This show is designed for the non-techie. Its for the entrepreneur, CEO, marketing team and anyone who has the responsibility of using their site to increase sales. This isn't about technology its about communication, and communication of value! Its for YOU, regardless of your role in the company Its for you if you're the person making the decisions or if you're just part of the team. So grab a note pad and pen and get ready to learn how you can evaluate and improve your website from a profit-rich marketing perspective! I frequently get asked to help organizations increase the performance of their website. They all want to increase traffic and get a better ROI from their site and I'm sure you do too! But, before you invest in Pay-per-click advertising and other methods to drive more traffic, you must make sure your site is designed properly with your prospects desires in mind. Today's show is all about getting your site in shape! I'm going to reveal 8 Secrets for profitable websites you can use immediately to improve your sites performance. Some of these secrets may seem like common sense, but after reviewing literally hundreds of sites for various companies, I found way too many are making simple and avoidable mistakes. The main problem is that most web designers are NOT MARKETERS! They don't understand how to make money. Sure, they may understand HTML and how to code a site. Maybe even be skilled at graphic design, but they wont know your business better than you—so make sure you remain in control of the marketing processes. Your site is a marketing tool not a luxury. Look at your website through the eyes of your customers. Spend a moment in their shoes, and you might be surprised at what you see. Its about first impressions You'll want to take good notes either for yourself or to communicate to your web designer or web vendor. Keep your role in mind. Some of these things you'll do, and with others you'll make sure they get done. Here's the first secret Secret # 1: Determine what the outcome and purpose is for your website? Position You and Support Your Branding? Generate leads? Sell products or services or memberships? Schedule a call? Watch a demo or Download something? Support your Dealers? Provide customer service and support? You might need several sites we have mini-sites, social networking community sites, full-blown deep content sites, event sites, blogs, and so on Sure you want to make more money, but specifically what do you want your site visitor to do? Get clear on your outcome, then go to your site and see look at it with a fresh perspective. Learn more about Ford Saeks at his official website at http://www.ProfitRichResults.com or call him direct at 316-942-1111
Secrets to Effective Web Design - Ford Saeks
 
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Effective Web Design at http://www.primeconcepts.com/ I (Ford Saeks) have several short video clips related to Effective Web Design and Internet Marketing. This video continues the secrets of creating your Online Cash Machine a.k.a. your website. Secret # 7: Keep the Graphic Designer and Web Programmers in Check. Your web designer shouldnt be in control of the marketing process and you should identify your specific outcome for each area and page of your website. Remember that you're the marketer You need to control the sales processes. Don't lose navigation ease for special effects. Please avoid a circus look with too many fonts, sizes and colors. Remember to construct the site with clear and redundant navigation. That means adding the main navigations choices to the top and bottom of the page. Add a site map for the search engines and visitors. A site map is a directory listing of your pages listed on a pages for easy access. Make sure your web designer checks the visual layout and menus on a PC / MAC with different browsers. Check your site in internet explorer, Firefox and Safari. Also, some new java-type menu programs work great on one type and are all messed up on a different type of browser. Before you hire any web design firm, or other vendor for that matter do you do diligence and check out their references. Review samples of their work too! If you dont see clear marketing messages and actions steps Find someone else. Secret # 8: Use your Stats! Set up your tracking methods and calculate your visitor value? This is also know as Value-Per-Visitor (VPV) Take your sales Sales $ dollars for a given period, usually a month and then divide by the number of visitors to your site = VPV (Example: $1000 / 5000 = .20) How much is each one of your site visitors worth? This will also help you determine how much you can spend in PPC too. Not to oversimplify, but if youre visitor value is only .30 cents, then you wouldnt want to bid higher than that or you'd be losing money. For most of you watching, the point is for you to identify and calculate your sites performance benchmarks. Do you know how many people visit your site? What is your average conversion rate? Are people joining or unsubscribing from your lists. How long are they staying on your site? You can learn a great deal from your site because it tracks everything. Check your site statistics Ask your webmaster. This helps you identify areas for improvement on your site so you can turn more clicks into customers. Use Google Analytics Its free and quite powerful. It tells you everything you want to know about how your visitors found you and how they interact with your site. The new Google Analytics makes it easy to improve your results online too. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. And the best part is that its free! Lets Review: 1. Get clear on your outcome and purpose for your site (Add value, make a profit) 2. Get more domain names. 3. Design with marketing in mind 4. Create your top 50 Keywords 5. Help the Search Engines find you. SEM / SEO 6. Build your Database 7. Keep the Graphic Designer in check 8. Use your Stats and calculate your value-per-visitor VPV I hope you're excited about all the ways you now have to increase your websites performance. Each ONE of the ideas I've shared with you today can make you a lot of money if you take the time to implement them. Remember, whether you're the an Entrepreneur, CEO, Marketing Director, or Staff Member everyone on the team plays an important role in being sure all of your marketing efforts Add Value and Make a Profit. Thank you for joining me. Until next time, I'm Ford Saeks reminding you to take action on creating and delivering the right message, to the right market, with the right methods to enjoy Profit-Rich Marketing Success! http://www.youtube.com/watch?v=nvhGqVJWCuk
Innovative Marketing Mastery Part 3 - Ford Saeks
 
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Sell information products and services at: http://www.primeconcepts.com/ Marketing specialist Ford Saeks shares his Marketing Mix System and tips on selling your information products and services. This presentation was for the National Speakers Association in California to a group of professional speakers, best-selling authors, and business consultants / coaches. You can learn more about Ford Saeks' LIVE presentations at http://www.PrimeConcepts.com or follow him on Twitter at http://www.Twitter.com/Prime_Concepts Visit http://www.ProfitRichResults.com and http://www.PrimeConcepts.com or call direct at: 1-800-956-7804 or 316-942-1111 to hire Ford Saeks for your next event. *************************************** Internet Marketing Specialist Social Media Speaker Web2.0 Presentations Direct Marketing Speaker Internet Marketing Speaker Motivational Speaker Business Innovation Speaker Technology Presentations Expert Sales Strategies Speaker Professional Speaker, Celebrity Author and Consultant Ford Saeks helps organizations and associations increase sales and profits through innovative marketing, web2.0 strategies, social media marketing, SEO, Getting Top Rankings on Google, and PR / Publicity Strategies that drive traffic, and help you dominate the competition. http://www.youtube.com/watch?v=t3jMbeVvX4k
Prime Concepts Group | Get Your Free Marketing Audit?
 
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http://PrimeConcepts.com Get your FREE Marketing Audit and discover more ways to find, attract and keep your customers.Looking for Business Keynote Speaker Ford Saeks, visit http://profitrichresults.com You're committed to growing your business... You have the expertise, the experience, and so much to offer, but the phone isn't ringing and your numbers are flat or declining. And Let me guess... most likely, you've already invested in other marketing or website services that left you filled with false promises, frustrated, feeling held hostage, or that produced dismal results... Want to know why? It's not you. It's not that your product or service isn't worthwhile. It's that you're not leveraging the proper marketing tools effectively. Buyer behaviors have changed and what may have worked in the past, simply won't cut it anymore. What's important is to increase sales, shorten your sales cycle, attract loyal and repeat customers, and dramatically grow your business. You may be thinking... Sure that's exactly what I want... but How can I do this? Effective marketing isn't a magic trick. Whether your business is small or large—whether you're selling products or professional services — driving qualified traffic to your business requires the proper marketing messages, social influence and a great customer experience. Prime Concepts Group isn't your typical marketing company of just designers, developers and writers. We're business growth specialists who provide integrated marketing strategies and congruent branding solutions. Put our experience and vast resources to work for you. Our creative team specializes in innovative website design, internet marketing, social media and branding. Let us connect the dots between where you are now and where you want to go and develop a plan that's right for your business, industry and target market. Get started with your free marketing audit or just call us and let's discuss how we can help you find, attract and keep your customers! Prime Concepts Group is a business growth and integrated marketing services firm that specializes in positioning people and their products and services for maximum find-ability and profitability using innovative integrated marketing, sales and technology solutions. PCG was founded by Ford Saeks in 1987 and has grown into a valuable resource for those interested in finding, attracting and keeping their customers. PCG runs multiple businesses and has sold many millions of dollars worth of products and services through a wide range of distribution channels and revenue models, giving you real-world proven business and integrated marketing strategies that produce positive results. While some people would like you to think that growing your business is complicated... in reality, it's quite simple. Simple? Yes, simple—but not necessarily easy—and that's where we come in. Prime Concepts Group exists to help businesses of all kinds and sizes generate more profit by adding more value and communicating that to your prospects, customers and clients.
Jeffrey Gitomer Raves About Internet Marketing Speaker Ford Saeks
 
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http://www.primeconcepts.com/ World renowned sales expert and author Jeffrey Gitomer raves about Ford Saeks and his expert advice on social media marketing. http://www.youtube.com/watch?v=ONC9Po6RYrg To learn more about Ford Saeks visit: http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
Increasing Website Traffic and Conversions: Understanding the Buying Process
 
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How to increase website traffic: http://www.primeconcepts.com/internet-marketing-services/ with Business Growth Specialist Ford Saeks Your prospects need to recognize they have a "Problem" -- to become aware of need or desire! Sometimes, as marketers, we need to help them see the problem... we need to give them the headache...and then sell them the pain-reliever. * Next is the "Information research & comparison shopping phase" -- You can help guide your prospects through this phase by using free articles, specials landing pages, and content devoted to help them along. * And the third stage is the actual Purchase --You must make it easy for your customers to purchase from you—especially online. * And finally, there's the forth stage in the buying process-- the Post-Purchase Evaluation—Are they Satisfied or dissatisfied with the purchase? Prospects ask themselves "have I made the right decision?" You can reduce their concerns by offering: guarantees, warrantees, and testimonials, along with after sales communications. So Let's say I am in the market for new energy efficient car... how about a hybrid car... But I don't want a little whimpy car... I want an SUV...and a Luxury SUV.... Think about the types of keywords that I might type in the search-engine? "Hybrid car" ..., "Luxury Hybrid SUV"... "How Hybrids Work?"... "Hybrid SUV Performance Ratings" and so on... If you're selling these models you'll want to have content and keywords on your site that matches my search engine inquiries. Keep in mind that your customers could visit you at several different stages of the buying process or just jump to the sale. Use caution on your assumptions. Let the market tell you what's working... If what you're doing now isn't working—that's a clear sign you need to CHANGE. As an action step, think about the problems that your products and services solve. Are you making the fatal mistake that your prospects will just figure out the benefits you offer. Are you making too many assumptions about your prospects decision making process? Remember, stage one is your prospects need to know they have a problem that you can solve... and that problem may be positioned as a desire too, but it should be clear to your prospects that they've reached the best source for their wants and desires when they reach your website. I'd like you to map out on paper the content you feel that YOUR prospects would need in the "research & comparison" phase. If you have several products, then you'll need to repeat it for each one. What questions do they have about your products or services and make sure you provide the answers or a way to get those answers on your site. You may want them to fill out an online assessment form, download a special report.... Or create a comparison of features or products chart... or maybe have them fill-out a request form. Next, go through your Purchase process, step by step and see if you can improve or simplify it. This episode is about driving traffic...and if you're site's easy to purchase from, it will enhance the customers buying experience and make it more likely that they'll spend money with you and tell their friends and associates. To help you increase your rankings in the search engines and for future Pay-per-Click advertising planning, make a list of the keywords you think your prospects would type into their favorite search engine at each phase of the buying process.. from research through to the purchase. Use a spreadsheet to help you organize and sort them for future use. Before you invest in Pay-per-click and other efforts to drive traffic to your site, you must make sure your site is designed properly. You certainly don't want to waste your efforts driving traffic to a website that sucks! Please don't confuse Sucks... with ugly. Sometimes websites that you think would never sell anything, like one long scrolling page selling only one product...with three different color fonts and a big "buy now" at the bottom outsell the fancy sites with all of the bells and whistles. Your website is only effective if it quickly moves the visitor from the inquiry stage to becoming a qualified lead or by making a purchase. My measurement of a website is by the profit it generates and that's how you should evaluate your site too. Look at your site through the eyes of a marketer and the mind of the prospect. Remember, your site is a marketing tool and YOU..., not your web designer..., needs to control the focus of your marketing messages and action steps. Ford Saeks Prime Concepts Group
Building Creativity in the Workplace Part 6 - Ignite Innovation in Your Thinking - Ford Saeks
 
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Workplace Creativity at http://www.primeconcepts.com Business success and marketing specialist, Ford Saeks shares creativity strategies and methods to increase and re-ignite your innovation to generate tons of new and profitable ideas. Ford Saeks can help you stimulate creativity in the workplace by focusing on questioning, and using analogies when it comes to generating new ideas. Learn more about Ford Saeks and how he can help you make your next association meeting, corporate event, corporate training event, or convention a huge success. http://www.youtube.com/watch?v=QPhuaKeCeaA Watch Ford Saeks speaker demo video on YouTube or at: http://www.ProfitRichResults.com Follow Ford Saeks on Twitter at: http://www.Twitter.com/Prime_Concepts
Speaker Websites & Speaker Marketing Testimonial for PrimeConcepts.com
 
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http://primeconcepts.com Keynote speaker and author, Tim Shurr Testimonial for Ford Saeks, CEO Prime Concepts Group Inc Speaker Websites & Speaker Marketing Testimonial for PrimeConcepts.com
Innovative Marketing Mastery Part 2 - Ford Saeks
 
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Marketing information products and services at http://www.primeconcepts.com Marketing guru Ford Saeks shares his Marketing Mix System and tips on selling your information products and services. Visit http://www.ProfitRichResults.com and http://www.PrimeConcepts.com or call direct at: 1-800-956-7804 or 316-942-1111 to hire Ford Saeks for your next event. *************************************** Internet Marketing Specialist Social Media Speaker Web2.0 Presentations Direct Marketing Speaker Internet Marketing Speaker Motivational Speaker Business Innovation Speaker Technology Presentations Expert Sales Strategies Speaker Professional Speaker, Celebrity Author and Consultant Ford Saeks helps organizations and associations increase sales and profits through innovative marketing, web2.0 strategies, social media marketing, SEO, Getting Top Rankings on Google, and PR / Publicity Strategies that drive traffic, and help you dominate the competition. http://www.youtube.com/watch?v=Co0e71Kw_mg Follow Ford on Twitter at: http://www.twitter.com/Prime_Concepts
Customized Video Intros & Outros for Youtube & Blog Videos,  Video Openings & Closings
 
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http://Primeconcepts.com/video-intros Get a Customized animated Video Introduction and outros (video intros / outros) for your video blogs, YouTube video intros, logo reveals, logo stings, and promo videos to use to open and close your videos. These video openings and closings are customized to match your brand, logo, and theme. We'll provide you with the files in multiple formats making it easy for you to produce your own finished videos, or you can hire us to do your video production for you. Learn how to use video marketing to grow your business http://primeconcepts.com/videosecrets Do your video marketing efforts properly represent your company? Are they cohesive with your brand and company identity? Do they open with a uniquely branded intro? Or end directing your clients with a proper call to action? YouTube and other online video services are here to stay and continue to grow exponentially. Without an online-video presence or method of delivering their messages through video, businesses continue to lose potential customers and revenue on a daily basis. But just having video isn't enough to represent your business online. Improve your impact, image, and branding with a powerful intro and outro for all of your videos, including blogs, how-tos, and information products. They can easily be customized to be used online as well as for retail products and are ready-made to be placed around whatever video material you desire. Deliver your message with the proper branding and end your videos with a unique call to action to your website, social media information, services, or products. How to Make Video Intros, Cool Video Intros, Video Blog Intro, How to Make a YouTube Intro We'll make you a customized Video Intro Template that you can use with Sony Vegas, Adobe Premier, Imovie, Windows Movie Maker and more. Let the creative team Prime Concepts Group http://www.PrimeConcepts.com create your customized video branding today. Call 316-942-1111 http://youtu.be/Th2nK_hQ2yY
Ford Saeks Speaker Testimonial
 
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Business growth specialist at http://www.primeconcepts.com/ Pamela Jett, CSP, shares how Ford Saeks provided her with the tools and insight to move her business forward and stop making the same old mistakes. http://www.youtube.com/watch?v=WfotBmD5wPQ To learn more about Ford Saeks visit: http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
Smartphone Websites: Is Your Website Mobile Enabled?
 
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Mobile websites at http://www.primeconcepts.com/ What Does Your Website Look Like on a Smartphone or Digital Tablet? Internet Ready devices like the iPhone, Android, iPad, etc... http://www.primeconcepts.com/iphone-website-design/ Logan Vinopal, on our integrated marketing team conducted this short video because our Google Analytics stats for our clients are seeing an ever-increasing amount of traffic. Some are getting over 50% from mobile devices. Several demographic groups have high levels of smartphone adoption, including the financially well-off and well-educated, non-whites, and those under the age of 45. Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. http://www.youtube.com/watch?v=NssO-8KPoKA
Video Production Services - Multimedia Portfolio Prime Concepts Group
 
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http://www.primeconcepts.com Today the internet is much more than just text and images - it's rich, dynamic content that includes many forms of media. From video editing to smart phone app development, Prime Concepts Group can help you and your company make an impact with your audience. http://www.youtube.com/watch?v=uxhRXHq5Qak To see how we can turn your vision into reality visit: http://www.PrimeConcepts.com
Marketing Plan: Creating Massive Action and Results with Ford Saeks
 
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Create your marketing plan and set the course for success in your business. http://www.ProfitRichResults.com It's long been said that "if you cannot measure it—you cannot manage it." Nowhere is this more true than with direct & internet marketing campaigns, where the necessity of examining what works and what doesn't directly influences the bottom-line. In today's competitive marketplace—it's critical that you make the most of your marketing efforts. A great way to accomplish this is with a solid marketing plan, combined with a marketing calendar. It sounds like common sense, but some things that are simple aren't always easy—however, they can be with the right strategy. If you're like most of the businesses we work with you want to grow your business? Maybe you want to introduce a new product or service? Or differentiate yourself from the competition... or maybe you just want to sell more to your current and new customers... Well, you're watching the right show. Grab your note pad and pen and let's get started! I've used a four-step system to measure performance & generate millions of dollars sales. It starts with a basic understanding of these four questions. First question: 1. What does it cost you to reach your prospects? Second question: 2. How many of these prospects get converted into customers? The third question is: 3. "What's the up-front profit on the first sale? And the forth question is 4. "What's the long-term value of the customer/client?" Can you answer those questions about your business? Take them into consideration as you implement new marketing strategies. To apply this system, select a specific promotion and then track your results! For example, if you send a postcard mailing to 2,500 prospects and the mailing cost is $ .65 each, then the answer to question #1 is $1,625 dollars. That's (2,500 x .65). If you get 50 new customers from the mailing, then you know how many leads were converted and have the answer to question #2. Take the 50 Customers divided by the 2500 prospects and you get a conversion rate of 2% percent. That's (50 / 2500 = .02 or 2%) If you earn $100 on the first transaction—you raised $5,000, that's (50 customers x 100 each=5,000) and you have the answer to question #3. This also let's you calculate gross profit on that mailing. Take the $5,000 revenue MINUS the expense of $1,625 and that leaves you with a profit of $ 3,375 dollars. Next, consider the long-term value of gaining a new 50 customers. Question #4 is the most important question. Sometimes you may lose money or just break-even on the actual promotion, but in the long-run with referrals and repeat sales, you can be very profitable. Sure there are other considerations too, like the overlap of other promotions, different time frames and the synergistic effect of your other marketing efforts. Don't let the math scare you. The point is to make sure that your marketing efforts are producing profitable results. "No one plans to fail... but many fail to plan" Face it. Having a marketing plan saves you money, saves you time, keeps you focused, and says that you're serious about your business. "Planning without action is futile... Action without planning is FATAL" Is your business acting without a marketing plan? Do you feel overwhelmed, over-worked, or frustrated trying to get it all done? Well, a marketing plan won't solve ALL of your problems, but it will help your organization increase the chances of success. A marketing plan is a road map detailing the route you'll take to get your business noticed by potential clients. By following a properly crafted plan, you'll know what to do and why you re doing it, while avoiding some of the mistakes that can cost you money and future growth. We've got to take a short break, when we get back, we'll take a look at the basic components of a 5-Step marketing plan.
Building Creativity in the Workplace Part 1 - Getting Unstuck in Your Thinking - Ford Saeks
 
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Building creativity produces success at http://www.primeconcepts.com Business Success and Creativity Specialist Ford Saeks shares ways on how you can overcome the mental blocks and B.S. (belief system) crap that gets in the way of your creativity and Innovation. Think about what's holding you back from creating the life of your dreams. There is no such thing as a "money problem" or a lack of ideas and putting those ideas into action. If you want more money, then start by increasing your creativity, re-ignite your innovation and playfulness and get your butt in gear! http://www.youtube.com/watch?v=0177L7-C4V0 This series of short segments was from an live event with Ford Saeks in the 90's. Learn more about his NEW LIVE programs and best-selling resources at: http:///www.PrimeConcepts.com Follow Ford Saeks at: http://www.Twitter.com/Prime_Concepts
Ford Saeks | Business Growth Specialist | Keywords & Phases of the Buying Process
 
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Business growth specialist Ford Saeks at http://www.primeconcepts.com discussed the importance of keywords and how the phases of the buying process play a significant role in your keyword research. Keywords drive traffic, If you don't have the right Keywords, you're not going to get any traffic. Keywords play an important part in getting found by search engines like Google, Bing, and Yahoo... The search engine's job is to find the most relevant results. This applies to your website, and your social media profiles such as Facebook, Linkedin, Youtube, Twitter, and your blog. You need the proper keywords and keyword modifiers, which are words that make the keyword more specific. So, a modifier is any word that goes with your keyword to help describe it in more detail... such as "Dentist Denver Colorado" versus "Dentist." You have to understand how people search online, and this can be understood better when you learn about the phases of the buying process. This will give you a framework as you begin your keyword research. There are five-phases to buying and keyword research. Awareness is the first phase of the buying process. This involves the customer understanding that they have a problem, or they are looking for a solution. The next phase is research, then comparison, then shopping. The final step is buying. If you don't have keywords that describe the separate phases of the buying process, you're limiting the amount of traffic that you're going to get to you website. You have to understand what the problems are that your products and services solve, and your customers are willing to pay to make go away, along with other topics that they are interested in. You have to make sure that you have keyword rich content that relates to all phases of the buying process. It is important to have keyword rich content in your headlines, on your blog, and on your pages. It is not always effective to optimize your site for the top keywords that have a lot of competition because it will be hard to rank well and be found for that keyword. Instead, keywords with less competition that are still relevant for your products and services can more easily rank well on the search engines, and still drive lots of qualified traffic to your website. http://www.youtube.com/watch?v=BVktr09xY2Q For more information on Ford Saeks and to view more of Ford's speaking topics please visit: http://www.profitrichresults.com/ WATCH NEW FULL VERSION of Ford Saeks http://www.youtube.com/watch?v=QB1WLHdzIEg
Business Growth Keynote Speaker Testimonial for Ford Saeks
 
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Business Growth and Social Media Marketing at http://www.primeconcepts.com Bob Schwartz, vice president of marketing with Global Spectrum - a Comcast Spectator subsidiary - shares how internet marketing speaker Ford Saeks helped engage the audience with new ideas and a fresh approach to direct, internet, and social media marketing. http://www.youtube.com/watch?v=dm_zENdB-Eg To learn more about Ford Saeks visit: http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
Prime Concepts Group - Think It! Do It! Profit!!  - Whiteboard Animation Creative Logo
 
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http://www.PrimeConcepts.com Do you want to have a creative logo drawn and produced into an intro video for your blog? Whiteboard animation video of our Prime Concepts Group Logo Another great way to communicate your message would be through websites like http://www.xtranormal.com/ or http://motionstory.org http://ydraw.com/ or http://www.truscribe.com/ video scribing and whiteboard video example Doodle videos Fast Draw animation videos Speed drawing videos Whiteboard Animation Videos' Visual Storytelling
How to Use Basecamp HQ Tutorial - Project Management for PCG clients
 
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http://primeconcepts.com How to Use Basecamp HQ 101- Project Management for PCG clients. Short tutorial for Prime Concepts clients to get insights and overview of using Basecamp from the client's perspective. I thought about making this unlisted but this information can also help other people that may want to know more about basecamp project tracking software cloud solution. Prime Concepts Group is an Integrated Marketing Company helping clients find, attract and keep their customers.
Internet Marketing Ford Saeks Testimonial
 
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Lisa Jimenez, Rich Life Retreat Founder shares why she loves Ford Saeks, Internet Marketing at http://www.primeconcepts.com/ Learn how Ford Saeks can help with all areas of marketing to help you grow your business. http://www.youtube.com/watch?v=EKguspbuzq8 To learn more about Ford Saeks visit: http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
Social Media Marketing Presentation Accolades for Ford Saeks - Internet Marketing Speaker
 
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Social Media Marketing at http://www.primeconcepts.com/ NSA San Francisco Chapter - Ford Saeks presents on Social Media Marketing to an audience of professional speakers, authors, and consultants. *** Using Social Media Marketing to Grow Your Business *** Visit http://www.InternetProfitKit.com Web 2.0 and Beyond™ How to Get Targeted Traffic, Top Rankings and Terrific Results. In this presentation Ill reveal the seven critical components you must implement effectively to make the most of your online marketing investment. Starting with how to improve your Websites usability, get top search engines rankings and drive targeted traffic to your site to using the Social Media Marketing Websites to protect your brand and increase your sales this presentation is packed with Internet Marketing Strategies and Tactics to add more value and grow your business. Everyone wants more traffic to their site, but what they really want is targeted traffic that converts into sales and repeat customers. This presentation is perfect is everyone, regardless of your individual role in the process OR your level of technical expertise, you'll walk away with many strategies, tactics and resources to supercharge your selling online. Hire Ford Saeks for your next convention, association meeting or event. Watch Ford Saeks Speaker Demo Video at: http://www.ProfitRichResults.com or call 316-942-1111 As President of Prime Concepts Group, Inc., Ford Saeks is best known for his ability to position people and their products and services for profit through proven marketing, innovative publicity campaigns and profit-rich solutions. Thousands of people watch his television show "Profit-Rich Marketing", read his "Success Strategies" marketing column in business and trade publications, and he's been interviewed on numerous radio programs. Companies and organizations of all types and sizes benefit from Ford's customized consultations, corporate presentations and seminars. An entrepreneur in every sense, Ford shares his real-life advice as someone who has been there--in his own ventures and with his many clients. For useful marketing tips and to subscribe to Ford's free monthly marketing tips ezine, visit http://www.PrimeConcepts.com http://www.youtube.com/watch?v=eDnh8zwZ8S0
Sarah Robbins Loves Prime Concepts Group Website Development & Product Development
 
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http://primeconcepts.com Sarah "rockin" Robbins shares her excitement about the marketing services provided by Prime Concepts Group Inc. PCG built two websites for her, worked with strategies to help her get more customers, more leads, and more sales. One was a membership website, and the other was her main speaker website Imagine if... Your website was a prospecting magnet and generated more sales You made the most out of every marketing dollar Your sales cycle from prospect to happy customer was shorter You leveraged word-of-mouth and viral marketing to attract new customers Your marketing messages instantly differentiated you from the competition Your social media marketing efforts actually produced measurable results You had a marketing blueprint to get ahead and stay ahead as a market leader You loved working with your marketing firm If you're looking for website development or information product development we can help.
Marketing Plan: How to Grow Your Business with Ford Saeks
 
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http://profitrichresults.com I'm Ford Saeks. Purpose & Mission | Situation Analysis You're watching Profit Rich Marketing. Another way to drive home the importance of having a marketing plan is to imagine you're sitting in your dream car, but with one little caveat... the windows are all painted black and there are no gauges. You push the pedal to floor and zoom, zoom, away you go! What do you think is going to happen next? Certainly, you're going to crash—not a pretty picture. Are you surprised to know that many businesses operate their marketing efforts similar to this scenario? They send out a few postcard campaigns and direct mailings, invest in a website, make a few signs and counter displays—oh yeah—and don't forget about the pretty brochures with a picture of their building, their logo and tons of content with no action steps. I'm not trying to sound cynical, but I hate to see good money being tossed down the drain because there isn't even a basic marketing plan in place. Or maybe there's a plan, but it's being implemented without, testing, tracking or benchmarks for improvement. When Was The Last Time You Reviewed Your Plan? I'm sure it's a part of your regular operations, right? Generally speaking, developing a marketing plan is undertaken as part of the yearly planning process. It should also be used when you want to introduce new products & services; enter new markets; opening a new location, or when you're using new strategy to fix an existing problem. Use this outline to ensure success at your next planning meeting. It's a Five Step Marketing Plan. Step 1: Purpose & Mission ("Where do you want to go?") Create a summary of your market position & goals. Write out a clear statement of the purpose of your business, your chief product or service along with the problems that you help solve that other people will pay to make go away? If I asked your employees what your company mission is, what would they say? It might be a good action step for you to take? You may be surprised with the answers you get. I'm not talking about some 150 word mission statement that's on a plaque in your office. I am taking about a clear vision and focus that can be explained and repeated easily. The shorter the better. Step 2: Situational Analysis ("Where are you now? What's working and what needs to be improved?") Here's are the major parts of step 2: Do Your Research to gain a competitive edge. Product Analysis -- What stage in the product life cycle are your products? New, Growing, Mature, Declining? Target Market Analysis -- Profile your customers using Demographics -- Statistics; and Psychographics -- Behaviors. Customer Analysis -- Find out how customers react to your quality & price; service & delivery; image & brand—everything that influences their purchasing decision. To discover what they think just ask them. Make personal calls or send surveys via e-mail or postcards. Distribution Analysis -- What are your channels of distribution? Retail, Wholesale, Internet direct, Distributors, Sales Rep network, Mass Merchants? Competitor Analysis -- There are direct and indirect competitors. Direct is an actual competitor that offers the same solution. An Indirect competitor is something that competes for your same dollars. For example, if you sell copiers an indirect competitor might be new office furniture. SWOT Analysis -- Of course, Strengths, Weaknesses, Opportunities and Threats. Industry Analysis -- How to you rate against others in your industry? Above or below average? External Environment and Trends -- Consider Market Factors, Political factors, Legal Factors, Economic Factors, Technological Factors? Social and Cultural Factors? Financial Analysis -- Are you making a profit? What are your primary financial ratios telling you? Can you identify any trends? Let's review what we've covered so far: Use the 4-Question System to measure performance of your promotions. And we're in the middle of the 5-step Marketing Plan, Step one: Purpose & Mission. Step two was your Situation Analysis.
Ford Saeks Speaking Testimonial
 
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Learn about Public Speaking at http://www.ProfitRichResults.com/ Michael Hudson explains how you will get nothing short of great results from internet marketing speaker Ford Saeks. http://www.youtube.com/watch?v=d7pKuWmXJwA To learn more about Ford Saeks visit: http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
Online Marketing Speaker Singing Testimonial
 
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Learn about internet marketing at http://www.primeconcepts.com/ Tom Latourette and Rick Davis of Building Leaders, Inc. share how much Ford Saeks changed their marketing plans with a song they wrote at the event. http://www.youtube.com/watch?v=739wnQEC5LM To learn more about Ford Saeks visit: http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
Video Marketing Secrets: 7 Tips for Using Videos to Grow Your Business - Ford  Saeks
 
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http://www.PrimeConcepts.com/videosecrets It's the age of video! Ford Saeks coming to you from the offices of Prime Concepts Group with some video marketing tips. With 48 hours of video being uploaded every minute to YouTube, it's clear that video and video marketing is here to stay. When you add video into your marketing mix, you can quickly and easily capture attention, build your brand, provide inspiration, entertain, educate, influence your viewers to take action, and so much more. But, video can be intimidating if you've never done it before, or you don't have a clear plan. But that's where I can help. Here are 7 tips to make your video marketing strategy a success: #1. The first 15 seconds is KEY. With attention spans getting shorter and shorter, you need to quickly grab attention, and then pull the viewer in with compelling content. #2. Branded intros and outros add a professional quality to your content and help increase brand awareness and recognition. #3. Viewers will forgivable poor video.They won't forgive Poor audio. You always need to have clear, audible sound. #4. Make sure your video has a point. Whether you use a script or not, be clear and direct with your message. #5. Don't be fake. Your viewers want to see videos where it's you being you. So be authentic and be natural. #6. Think shorter not longer. Going back to the short attention spans and a clear and direct message we already talked about, if your video is too long, you're going to lose the audience. So, think about shortening it up, or dividing it into multiple segments. #7. Online video is an interactive experience. Whether it's leaving a comment, tweeting, adding it to Facebook, or visiting your website, asking your viewers to take action will lead to more activity and help you build engagement and an audience. What does this all come down to? If you haven't started using video, you need to! So, if you're ready to take your video marketing strategy to the next level, or even just get it started, join me for my next live webinar, Video Marketing Secrets: Increase Your Impact, Influence and Grow Your Business Using YouTube and Video Marketing. This is a no huff-no fluff webinar. Whether you're a technical expert, a video newbie or somewhere in between, you'll walk away with real strategies and tactics you can implement that will help you leverage YouTube and video marketing, build your brand, influence your prospects, increase sales, and grow your business. The link with all of the details you is http://www.PrimeConcepts.com/videosecrets . So, go ahead and get registered and we'll talk soon!
Keywords Drive Traffic - Encore - Internet Marketing Speaker Testimonial
 
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Keywords and SEO at http://www.primeconcepts.com/ Tom Latourette and Rick Davis of Building Leaders, Inc. rally attendees to share how much Ford Saeks' Profit-Rich Marketing Mastery Event changed their marketing plans. http://www.youtube.com/watch?v=Z93dTYHmHYA To learn more about Ford Saeks visit: http://www.ProfitRichResults.com http://www.PrimeConcepts.com Or follow him at: http://www.Twitter.com/Prime_Concepts
The Daily Buzz TV Show -- Superpower Book author Ford Saeks Shares Insights on Success
 
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http://www.Superpowerbook.com Superpower Book The Daily Buzz Show website http://thedbz.com Host of the Daily Buzz, interviews Ford Saeks about his new book, Superpower! How to think, act and perform with less effort and better results! Get your copy of Superpower at your favorite book store or http://www.Amazon.com The Daily Buzz is a syndicated morning news program that airs in over 175 TV markets across the United States -- or what they like to call the Daily Buzz Nation. Every morning their four, very energetic hosts deliver fresh news, weather and the latest social media and entertainment trends. Lance Smith http://thedbz.com/lance-smith/ was a great host! Thanks Lance! Get your copy of Superpower at your favorite book store.

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