Copywriting secrets http://www.primeconcepts.com Here are 16 more copywriting guidelines that go a bit deeper with Ford Saeks. These are just guidelines.
1. Remember, Benefits come first, then features - Features are the things about your product or service: like It has 300 horsepower, or it contains 15 special vitamins. Or Open 24hours Benefits are inherently about the prospect. The things he or she will get if they get your product or use your service. So when you talk about benefits, you're talking about how the prospect will lose weight, get more energy, re-grow his hair, make money, save money, or find a way to kill his mother-in-law without getting caught. The secret of the most effective copy is that it leads with benefits, and validates with features.
2. Just speaking in the prospects language and focusing on the benefits to him or her is about 70% of effective copy. Yet most copywriters don't do even this. This stems from most people's misunderstanding of benefits. They think a 300 horsepower engine is a benefit. But it's not. Fast acceleration and a feeling of exhilaration is the benefit. They believe the fact a business is 25 years old is a benefit. It's not. The fact that the business has survived many storms and will likely be around to deliver service and honor a warranty is a benefit. It's critical that you really understand the difference between these two things.
3. Create a compelling offer by telling the whole story using word pictures, metaphors or stories to highlight the problem they have, or the solution your product/service provides.
4. Brain dump your first version, then edit later. If you attempt to edit while your being creative you'll interrupt your flow.
5. Write for Scanners and Readers Use short paragraphs, paragraph headings and bulleted lists for the scanners and longer content filled paragraphs for the reader. You need to your copy to help both types of prospects get through your copy.
6. If you make a claim—prove it
7. Use bold, italics and underlining sparingly—The only purpose of the formatting is to help the reader get through the message.
8. Use Flow Devises to keep your prospects reading. (split paragraphs at bottom of page)
9. Reveal a minor flaw We did this with an inventory overstock and sold $25,000 in a weekend. When we placed orders for CD sets we there was a mix up on the purchase order and we ordered 1000, instead of 500. So I wrote a sales letter email on a Friday telling my list that they could benefit from our mistake and buy them at cost if they ordered in the next 24 hours.
10. Ask for the order—be specific
11. Give an incentive to act now
12. Talk in YOU terms, not I or we
13. Present benefits before price and then Justify price after you reveal it
14. State your guarantee after price
15. Raise questions and answer them like You're probably thinking how much does this cost?
16. Use the power of curiosity
Other Strategies to Consider: Give your copy News value like an Article, Special Report, Advertorial, Magalog, or Infomercial. A great way is to Model great copy used in another industry or medium. Just pay attention. Million-dollar ideas for copy are all around you.
Heres a suggestion to get you to practicing your conversational style of writing. Write a story about your favorite dream vacation. Write it as if you've already experienced it and you're explaining your trip to your best friend. Got it? Good.
Did you know that on average, five times as many people will read a headline as read the content of your copy? Unless your headline sells your product or service you may have wasted 90% of your money! http://www.youtube.com/watch?v=3g4aX3-uVlg
Learn more about Ford Saeks, Internet Marketing Speaker at
Great tips. It's amazing how many organisations make do with substandard copy, even on websites and within brochures! Small businesses can always employ a freelance copywriter to make sure everything is in shape. Try succinctcopy.webs.com
It may take a while to empower yourself with the know how to reach David Blaine or Criss Angel standard but you should have a lot of fun along the way. A useful reference for learning card magic is The Royal Road to Card Magic book which is a card magic classic and a valuable tool to learn from.
The beauty of this fascinating hobby is that you can learn it at any age. Whereas starting younger does give you the advantage of usually being able to get the hang of learning new magic moves and sleights relatively quickly, there is nothing wrong with taking up this great pastime even if your 60 or 70 something, heck, the sky is the limit here.
Penn and Teller have contributed a lot to the popularity of card magic with their television specials and will have inspired a lot of people to look into this fascinating hobby. Who knows, if you practice enough, you could even make a decent living as a professional card magician and make money doing what is also an enjoyable and profitable pastime.
Should you choose to become a wedding magician or restaurant magician doing close up magic with cards, this enjoyable pastime can also be a good money earner if you put in enough practice to reach a worthy standard.