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Ralph Lauren: How I Built a Fashion Empire

7871 ratings | 761737 views
Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America. --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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Text Comments (261)
Check GS (9 days ago)
Its pretty sickening that these main stream media outlets are too scared to do any realistic, critical news reporting. This video would make you think its 1993 and RL is on top of the world... when in reality the company is a shell of what it once was.. cheap materials and lackluster designs are what RL is now synonymous with. The company has been in sharp decline since 1997 when it was taken public.
MICHAEL CRASH (11 days ago)
Capitalism is crumbling faster than Ralph Lauren’s face
Sky Henry Blue (14 days ago)
November. 5 Bon. Sai. Ralph Love. Everything. Urs Could. Would. Do. Bathe. In. Original. Cologne Awesome. U Well. Everybody. Knows. That Merci. Cow. boy. Grady
A. M. (22 days ago)
Ralph Lauren may be huge in the US imagewise, and he may have the far greater empire (financially / in profits etc.), but in Europe we consider Armani and Lagerfeld the far greater names (especially because they really ARE designers) and far more famous one-man-brands on the planet. Armani even happens to have a greater net worth. With that said though, Ralph Lauren´s perfume "Romance" from 1998 until this day is the only perfume I consistently wear, so I am a fan :)
Emilia Chidester (1 month ago)
Amazing this guy never even study design, he was a natural born talent.
mashonda Knight (1 month ago)
one of my favorite brands
goldsilverandiamonds (2 months ago)
"His name is Ralph man." - Cheech
Jessica Amadeus Jackson (2 months ago)
Pleease, yours is the regular american dream. Try building an empire, when you come from one of Europe's poorest areas such as Calabria. Thats where Gianni came from, and in 6 years he had built an empire that was worth a billion
Flower (2 months ago)
I love how the documentary totally skipped over the dilemma of making the athletic clothing in China. So what happened, hu?
Mark Benson (2 months ago)
Risks? Which Risks? Their clothes are boring and loose that only grandparents wear 😋
Lokoo Montana (2 months ago)
if u have a house in jamaica u smoke weed, facts.
Frank V (2 months ago)
15:01 Sound so fake lol probably wanted him dead for his profits
Briton Darius (2 months ago)
On my way to hope to make it ❤️ Fashion
Chris Prud (2 months ago)
Without question my favourite brand of clothing and aftershaves
Danny Sullivan (2 months ago)
Lol I thought that was Robert Kraft at the beginning. They've got to be long-lost cousins or something.
Phoenix Airbender (3 months ago)
Ralph may have his name on the designs however, as it was stated in this video, he has a vast team of designers and creator and yes they're his ideas and yes he has to ok the designs, still those Final designs are not 100% his own. Just like the Olsen twins line of clothing, Ralph hands over the idea and Someone Else creates the Final finish. ps: I worked in the Polo factory in Ma and know 1st hand that there's nothing special about his brand except that his name is Huge in the fashion industry.
Henry von Ballinger (3 months ago)
What the hell is with this narrator's heavy breathing before saying a new phrase. So distracting. He should get checked for asthma
Johnny Jaggernauth (3 months ago)
Diana Forsea (3 months ago)
I love his style.
latonya sykes (4 months ago)
yezzy said "it ain't no ralph thought "
DJ Shock Africa (4 months ago)
The glamour, the timeless elegance, I have fallen in love with Ralph Lauren <3
Queen Bee (5 months ago)
He have Style for his disenos
THE BRAVADO SHOW (5 months ago)
eric hughes (6 months ago)
Didn't he close his NYC flagship store? What's up with that? I'd be very worried when New York turns against Ralph.
MadamMorgan (6 months ago)
Mr. Lauren's story/brand is an inspiring tale of American dreams come to life. Well played, Mr. Lauren 👏🏻
Steve Smith (6 months ago)
Damn, he was the first desighner to have his own boutique at 59th and Lexington Bloomis, that fucking big!
kharnak crux (7 months ago)
Ralph (Lifschitz).. just another FAKE A$hkenazi. he's just missing the beard... that whole Polo pony British aesthetic is FAKE!
kharnak crux (5 months ago)
i love your "Japanese funky mix", and your fine content, like all your 7 subscribers
alice cloud (5 months ago)
thank you furry
Elijah (7 months ago)
Raulph lauren is a true American icon
Word Up (7 months ago)
Can I do this with tee shirts and hoodies ??
Behzad Keyvan (7 months ago)
Polo logo is an ancient Persian sport which spread all over the world to England, Argentina etc
CoelhoCoin Tech (8 months ago)
My favorite brand
Kpop Amy (8 months ago)
Fiona Greenwell (8 months ago)
Notice all the game changers in the opening title are males? 🤨
Fiona Greenwell (6 months ago)
Prince Edward it’s an interesting point!
Prince Edward (6 months ago)
what's your point, weird broad.
Tsetsi (8 months ago)
Alesha (8 months ago)
Ralph Lauren!!!!!!! Yassssssssssss
Simon Edwards (8 months ago)
can this guy sew his own garments or is it someone else that does IT FOR HIM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
ruzzell907 (9 months ago)
My late aunt gave me a Ralph Lauren plaid pattern long sleeve shirt when I was 3, I still have it to this day.
robert tidwell (9 months ago)
his clothes are comfortable to wear, don't go out of a style, and are quite durable
a64750 (9 months ago)
only need one million for a great life
robert maxwell (9 months ago)
ralph lauren sounds like an egotist that got lucky.hes no john d rockefeller
Urbtrend (10 months ago)
Contact me for quality raw clothes if you wish to start your own clothing line.we are in china.008615953265115.dont hesitate to ask for samples.I’m on WhatsApp
George J (10 months ago)
Many people say being a top-fashion model is nothing else but being an elite prostitute. Maybe they are right.
Mani Matter (10 months ago)
Looks like Donnatella Versace
flauntjdb (10 months ago)
His brand is dying ...
Mr Pencil (4 months ago)
flauntjdb yup & on the brink of bankruptcy among other name brands too.
Randy Cox (10 months ago)
What a story! Thanks for posting! The quintessential American designer....
Davondre Miller Vlogs (10 months ago)
why does jay z face show up out of all the other people. I want some answers....
Cjango Freeman (10 months ago)
Why doesn't he use his real Hebrew name Lifshitz? I bet he will sell 10X more clothing if he did.
Kauri Hamlin (11 months ago)
I'm kuri dot,and that's my fashion line [email protected] dot
Kauri Hamlin (11 months ago)
@seminar the whitè
Spectator (11 months ago)
Lifshitz, LOL
LottahMoney Gang Tv (1 year ago)
Issa classic 💯
Ulf Utstrand (1 year ago)
What happened to LEWIs.........Jeans...??
del4297 (1 year ago)
Bloomberg: Thanks for this great video of Ralph Lauren.... I love his brand because you can afford and look lovely!!! he made it his business to do that for "everybody". Health and happiness for Ralph, family, friends and all of his customers. Cheers from New Orleans the city of jazz and the "cajun" food.
Tumbld (1 year ago)
the goat.
Mickie Leong (1 year ago)
Ralph Lauren was my #1 most favorite fashion idol since the 70s (when I was living in New York) until 2000 (Hong Kong and Shanghai). Unfortunately, in the past 10 years, the men's collection (which was meant to be classical timeless and bold and great taste) have deviated and deteriorated to "mediocrity and lost all its characteristics and uniqueness". Ralph Lauren has retrenched the BLUE label (which is Ralph Lauren's core value and soul and the greatest), and introduced BLACK LABEL (which was horrific) and BLUE label (which is boring and too pricy) ... I am so sad to see my favorite Ralph declined in the past decade to now. I still love to visit the stores which is still beautiful, but always walking out emptied handed and disappointed. I was in the Paris and Hong Kong flagship stores recently, and the men's wear is nothing like the past and so disappointing ! If Ralph Lauren wants to revamp and restore its GLORY days of 70s to 90s, and siginificantly improves its brand image, consumer love, revenue and profits, please let me know !!! I love to help and guarantee big turnaround success !!! .
Alexis Sutton (18 days ago)
Mickie Leong
Prince Edward (6 months ago)
NC Styles (1 year ago)
I like wearing Ralph Lauren’s Polos. Because it signifies success.
Max Mwegerano (5 months ago)
NC Styles What makes u think so, is it that tiny ass pony on yo shirt?
exas4791 (1 year ago)
He taps on aspirations of everyone who will never play polo.
The logo is visionary but women clothes should have women polo emblem.
The logo of Ralph Lauren's is very sophisticated but men dress should have men's golf emblem and women should have women golf emblem.
JohnnyGuitar (1 year ago)
Lmaoo he should shove those "rl likes" stickers up his ass. Stop stamping that ugly fuckin horse on everything. Jesus christ, talk about killing a brand.
b thread (1 year ago)
21:50 they just gonna past this like it wasn't nothing... burn them ?? What lol mad in China?
TheWNK (1 year ago)
Ralph Lauren ad on a Ralph Lauren video. I'm proud of you, YouTube, finally figured out the advertising algorithm
A A (1 year ago)
RL prices are ridiculously high. They sell those waffle lounging pants or sweats $50 each, yet the sizing is never correct because they are super long you would have to have it resized for an additional $20. That's total of $70 per sweat pants, in other words pajamas. After the every wash it shrinks, then bulges out super large. These companies won't survive for another 10 years. Clothing is gone out of fashion with an end destination.
BOI 19 (1 year ago)
i love buying his polo shirts
Michele Niedermeyer (1 year ago)
I so enjoyed this video...and a peek into Ralph Lauren's Labor of his part of building a Fashion Empire! Thank YOU...
movie end (1 year ago)
i wonder why all jews changing surnames in america? Are they hiding something? not happy with their surnames? Same applies for non jewish immigrant people getting christian names.
movie end (1 year ago)
by having a rich dad <-- first steps
lambchopxoxo (1 year ago)
His flagship in the Rhinelander mansion is also closing. I dont think its due to the transition from brick and mortar either
lambchopxoxo (1 year ago)
I havent really liked this brand since the 80s. Stopped wearing altogether in 2004.
Shmunbun (1 year ago)
he is my real father . this is exactly how i feel about fashion
Jason Lehman (1 year ago)
The fashion and design industry is very cut throat.Many famous designers have cut their own throat to get to top.So are you ready to do that??That's the million dollar question?Besides you have to be creative,hard working, and discipline your self.Of course you need a team effort.
Ryan Bamford (1 year ago)
"At a time of simple ties Ralph offered something new....bright ties" man if only it were that simple today.
Abd ullah (1 year ago)
is this not just a zionist brotherhood succes story??
Steve L (4 months ago)
Abd ullah yes it is bow down!
Logan Stroganoff (5 months ago)
Yup.its a cultural appropriation story of you want to use a favorite term of the left. NYC joo takes WASP style and with the help of his fellow joo financiers builds a brand out of it to sell to the goyim.
mma (1 year ago)
it it just me or does 20:37 look super photoshpped
jdareyah (1 year ago)
Another Jew, that explains the success!
True Gunner (1 year ago)
Just another example of "jews here, jews there, jews everywhere"
Arpit Ranka (1 year ago)
These documentaries are soo educational, Thanks +bloomberg , Keep them coming!
I love the world of Ralph Laurent, it is a timeless brand, a never ending magic, it is a reflection on how much beautiful a human mind can be!
Rohan Raut (1 year ago)
shit quality made in china ''clothes''.
Xdrone128 (1 year ago)
a black shirt and red pony deadstock fucking turns me on fam on god no sus shit
Divergent Evolution (1 year ago)
The fashion industry is one of the most redundant wastes of resources in the world.
seid muhammed (1 year ago)
Claudine Malis (1 year ago)
"That's the kind of pressure that comes from the immigrants' arriving and thinking that they don't look right, that they are kind of funny-looking and maybe shorter than everyone else, and their clothes aren't expensive...That's why many of them began to sew, so they could imitate the patterns of the day. You were making yourself over. You were turning yourself into an American." -Frick Polykoff, in Malcolm Gladwell's "What the Dog Saw"
Tube Life (1 year ago)
i love this brand.... <3 <3 &loved that story.....
Carmen Olteanu (1 year ago)
the workers,very dedicated,but... dots and line
Kpop Amy (1 year ago)
Pure class
Kevin Burrell (1 year ago)
I love you RL. BX BABY!!!
Hassan Ben jabr (1 year ago)
the answer to that question is "Victoria's secret".
ytwizzle (1 year ago)
Quality and style are second to none!
Connexiss (1 year ago)
It's all about the brand identity. Figure out your target audience and your company values and go from there.
slg524 (1 year ago)
he was a white man and people were eager to support his dream. point blank period
Chibi Yusa (7 months ago)
slg524 I’m with you at this, as an Asian fashion student I relate and that’s sad lmao
Cjango Freeman (10 months ago)
If a Jew is white, what are their claims in the Middle East?
KSJDbv (1 year ago)
Levi Smirnoff (1 year ago)
If that makes you sleep better.
Acid Head (1 year ago)
avon callin (1 year ago)
love his handbags
Mr j (1 year ago)
bugatti type 57c  my dream car
Patrick Mwai (2 years ago)
Mediterrenean Warrior (1 year ago)
Patrick Mwai Real Jews are black not white eastern European khazars like Ralph Lauren and Howard Stern.
Jamal B (1 year ago)
BluhBunnny you technically can't be racist to a jew because it isn't a race lol
Patrick Mwai (1 year ago)
please dont lecture me about racism..you known nothing.
Hypatia4242 (2 years ago)
Wow, they really glossed over brand controversy at 21:50 quickly and avoided saying anything else potentially negative about the company. Bloomberg can't manage critical thinking about their game changers?
Bethebest 1 (1 year ago)
Hypatia4242 I noticed that too, I wonder why?
chanda vuik (2 years ago)
checkout her idea https://www.gofundme.com/gabrielles-chance
TheDeathsentence123 (2 years ago)
What is the name of the instrumental music at minute 24?
Dank memer (2 years ago)
this is the only brand that has a good style while modeling so far. for me. while others, like.... weird clothes put into them. 😒😑
Lauren Basamot (2 years ago)
So interesting and inspiring !
mnguyea (2 years ago)
Like any brand it is all about selling the 'lifestyle.' If you buy into you sure. Just because you are wearing Polo isn't going to get you invited to some elitist Polo match or become some rugged cowboy. What you are wearing is a big ass RL on the chest.

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